notes from the studio
blog:
notes from the studio. what I learn building brands, sites, and automations for small businesses, chronicled here, occasionally with the workings shown.
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The oracle learns to delegate
In six months the AI tooling behind Orakl, a small quiz app, went from a borrowed rulebook to a pinned fleet of subagents. A study in how agent workflows grow up, and what they shed on the way.
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The site that redraws itself
Behind the rebuild of nhg.design. A random color pair drawn before first paint, seeded generative canvases, and why no two visits look the same.
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Why this site left Next.js for SvelteKit
Rebuild notes. Moving nhg.design from Next.js to a fully static SvelteKit site, and why less machinery is the feature.
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AI that earns its keep
Three automations I keep building for small businesses (inbox triage, content repurposing, invoice chasing) and the guardrail that makes them safe.
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Design is the silent ambassador
What a small business actually needs from a brand identity, and what it can safely leave on the agency shelf.